Why Gold For Your Jewellery?

At Mistgold, our expertise lies in fashionable and exquisite gold jewellery, and you might be wondering why we steadfastly stick to gold rather than explore other materials. Here’s why:

Timeless Aesthetics

In the ever-evolving world of fashion, gold stands as an unwavering and beloved choice in the realm of jewellery. Whether you prefer bold statement pieces or subtle accessories, gold jewellery boasts a universal appeal that withstands the test of time. Its warm and rich colour complements a diverse range of skin tones, ensuring a timeless and elegant aesthetic.

Consistent Value

Gold isn’t just a fashionable choice; it’s a smart investment. Gold is a finite resource, and is tangible, durable, and resistant to corrosion. These attributes make gold an internationally recognised vehicle for storing value. The unique ability of gold to retain value allows for possibilities such as pawning your gold jewellery or engaging in a trade-in to subsidise your new gold jewellery purchase to update your collection.

Gold Is Hypoallergic

We believe that your jewellery should be comfortable! Pure gold is inert and stable, minimizing the risk of skin irritation. Our products are crafted with gold of high purity, typically 999 (pure) gold or 916 (91.6%) gold, ensuring that your jewellery not only looks stunning but is also gentle on your skin.


Have you ever wondered why gold jewellery is such a cherished gift, especially from our parents? The answer lies in its timeless aesthetics and its exceptional ability to preserve value. At Mistgold, we elevate gold jewellery into the realm of fashion with trendy designs, allowing you to seamlessly incorporate your pieces into everyday wear or showcase them on special occasions. Our commitment is not just to style but also to the enduring value of your jewellery.

Visit any of our stockists for a valuation of your old gold jewellery. You can use the value to treat yourself to a new and exquisite piece that perfectly complements your OOTD! Experience the fusion of fashion and value with Mistgold – check out our store locations.